Satellite sounds canned and generic. Satellite announcers never say
the name of your station or talk about anything local.
Radio Excite transitions are always smooth
Because of timing issues, satellite can sometimes sound "choppy"
or there are two things playing at the same time when
the system switches between local and satellite.
Radio Excite gives you total control of your music
Satellite programmers create one size fits all formats.
They can't customize genres or add/remove specific songs for your
local market. When you have total control, you can make your station
fit exactly how you want to sound against your competitors.
Radio Excite breaks can be any length
Satellite forces you to play PSA's or other fillers when you have
unsold inventory or limits you if you want to sell more than they
allow.
Radio Excite never starts in the middle of a song
If your traffic department accidently schedules a break that's too
short, the satellite music typically returns and plays the last minute
of a song making your station sound bad..Radio Excite starts the song
from the beginning everytime.
Radio Excite allows for better remotes
If you do a remote with satellite, you have to watch the clock to
perfectly end your remote to time back in to the network. If you have
a board operator, sometimes they play music the doesn't fit your
format. Radio Excite music will always be selected properly and
available to keep things
sounding consistent. Plus using Radio Excite with a tablet or laptop,
you can even do remotes without a board operator.
Radio Excite works perfect with local shows
No more pulling music to match what's playing on satellite or playing
a song only to rejoin the network and hear the same song or artist you just
played. plus, your format remains consistent. Radio Excite can even
program comment lines in the logs to remind talent of specific break
content.
Radio Excite makes it acceptable to have commercials that are over/under
length
Satellite requires everything to be timed. With Radio Excite, you can
have a spot that is :34 and not mess anything up. This could help in
the time for production too. No more re-cutting spots to get to length
or using time compression which will give spots a cleaner more natural sound
making advertisers happier.
Radio Excite gives you more avails
Satellite requires your station to play national bartered spots. Every
national spot you don't have to play by using Radio Excite gives you more time available to
play your own.
No More Weather Outages
With Radio Excite, you never need to worry about sweeping the satelite dish during snowstorms
or get dropouts due to high winds. Also no more covering spring and fall solar outages.
